Fatty alcohols are highly important chemicals as they form the basic building blocks of soaps, shampoos and cosmetic products. THLs innovative process directly converts biomass hydrolysate in fatty alcohols. The current market size of fatty alcohols is ~6 MMTPA and growing at double-digit rate for existing markets. Future unexplored markets include biolubricants, biopolymers, plasticizers, jet fuel and green chemicals. These markets would results into doubling the size to >20 MMTPA.